ARE YOU EVEN LIKEABLE ON FACEBOOK (7 WAYS TO GET LIKEABLE)

 

Is Your Website Not Liked

So many people set up a Facebook Business page and think that just because they have this page it is going to help them grow their business.  In order for your Facebook Page to be LIKEABLE, you have to put in work, you have to nurture it.  There is plenty to do in order to be really LIKEABLE.

The first thing you need to know about becoming LIKEABLE is that it’s not just about the quantity of Facebook likes that you collect, it’s also about the quality; attracting Facebook likes from a group targeted to suit your business goals whose comments (and endorsement!) can increase your shares on Facebook.

Below are seven quick and easy tips to drive targeted Facebook likes to your business page.

1.  Completely set up your Facebook Business Page Profile

I have visited countless Facebook Business Pages Page that is half completed or doesn’t give me enough information about the business to give me a level of comfort in doing businesses with that company.  Since your Facebook Page is something that may be seen by the masses it would befit you to make sure that you give them something to see, feel and experience. Give visitors a reason to even like you! Create a catchy description and make sure you categorize your page correctly.  Make sure that your page has your address (if applicable), phone number, contact information and hours of operation.   This will help visitors to know about your business and it will also tell Facebook what kind of organization you are you so they know to show your page when users are searching for companies like yours – which can help to increase your Facebook likes.

  1. Ask Your Friends to Like Your Facebook Business Page

Most of your friends, if asked would support your Facebook Page.  When you first create your page you are asked to build your page by inviting your Facebook friends.  Send them out the request to like your page.   You have nothing to lose either they will like it or not.  These initial likes will give you a higher social media credibility and visibility. Use this credibility and visibly to let your customers and prospects.  Share your page with other social communities. If people don’t know your Facebook page exists, they can’t like it.

3.  Utilize Social Plugins on Your Website

You want visitors to be able to find your Facebook page readily and easily and plugins can help to drive them to your page. One such plugin that is a great tool is Facebook’s Social Plugins, for example, the Like box plugin.  You can use these plugins to help you more Facebook likes. These plugins include a like button, your recent posts, and pictures of some of your fans.

  1. Use Facebook Ads

Believe it or not, Facebook ads can be a fairly inexpensive way to help you to increase Facebook likes. The great thing about promoting ads on Facebook is that you have the ability to target visitors by your community’s interests and by people similar to your current fans. A great thing about Facebook ads is that you don’t need a big advertising budget to reach out and touch some new visitors. Make sure that you experiment with different types of ads to see what works best for your organization, and make sure you choose the option that allows Facebook users to like your page directly from the ad.

5. Like, and interact with, other companies

Are you aware that you can interact with other company pages as your Business Page on Facebook? You should be interacting with other companies because this is a great way to build awareness among like-minded companies and their followers.

Finding companies to like and interact with is easy. You should search for other Business pages that are of interests for your company and like these pages. After you have liked a few pages, you can view your company’s Newsfeed and engage with the pages you liked. Not only is the company likely to follow you back, but their engagement with your page will help you increase Facebook likes amongst their followers as well.

6. Publish engaging content

I cannot stress the importance of publishing engaging, entertaining and interesting posts on a regular basis. If you publish something of interest your followers will likely want to share your posts with their friends.  This helps you to increase your Facebook Likes. Images are among the best types of post for driving engagement so make sure you publish images your followers can relate to and will like. You may also want to include calls to action in some of your posts, asking followers to like, comment or share your content, or ask your community a question.  Be sure to keep an eye out for the posts that get the most engagement because you may want to create another similar effective post.

  1. Be Active

There is really no magic number on how many posts you should be posting; at the minimum, you should post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are unlikely to like your Facebook page if you don’t post regularly – and they certainly won’t engage with your content (or help you get more likes) if they don’t see your posts.

Which of these steps have you implemented to help you get LIKEABLE?  Which ones have worked and which ones have not worked.

Jacqueline Morgan is an advocate for business success. As a business leader, I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online.

DO AS THE SUCCESSFUL DO. – 10 HABITS OF SUCCESSFUL PEOPLE

Do You Want Success

I can’t tell you how many books that I have read written by people who have achieved success, the success that I look to achieve both in life and with regard to my business.  I live my life by this golden rule “Do as the Successful”. I have connected with countless mentors and partners who have achieved some of the success I long for.   Having a good pool of successful people in your immediate circle can do marvels in so many unimaginable ways.

Regardless of your definition of success, there are, oddly enough, a great number of characteristics that successful people share. Most of these characteristics can be learned and practiced and developed into a winning attitude. So if you want to achieve the success you long for then take a look at these 10 characteristics that you should develop in order to join the ranks of the successful.

  1. The successful take what they do seriously

How can you expect to be successful in life and in business if you don’t first believe in yourself or your business?   Far too many people fail to take their own businesses seriously enough, getting easily sidetracked and not staying motivated. They fall prey to naysayers and let their thoughts and comments overtake them. If you believe in yourself you have begun to win half the battle.

  1. The successful plan everything

As the saying goes “If you fail to plan, you are planning to fail!”  Planning every aspect of your life of business is a must.  The act of planning is so important because it requires you to analyze the situation, research and make tangible conclusions. Your plan should take you from point A to Z or be like a yardstick that measures your success.

  1. The successful manage money wisely.

Many successful develop great money habits like setting budgets and tracing their spending.  How can you know if your finances are in order if you have no way of measuring or tracking the money spend or receive.  In order to be successful you have to become a wise money manager.

  1. The successful become a shameless self-promoter (without becoming obnoxious).

One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses who will beat a path to your door. But how can this happen if no one knows who you are, what you sell and why they should be buying?

Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of people have at their immediate disposal.

  1. The successful project a positive image

You have but a passing moment to make a positive and memorable impression on people with whom you intend to do business with. People should go out of their way and to make a conscious effort to always project the most professional image possible.  A positive image can help to establish you as a leader in your own regard.

  1. The successful try to become known as an expert

When you have a problem that needs to be solved, do you seek just anyone’s advice or do you seek an expert in the field to help solve your particular problem?  You want the most accurate information and assistance that you can get. You seek an expert to help solve your problem. You call a plumber when the hot water tank leaks, a real estate agent when it’s time to sell your home or a dentist when you have a toothache. Therefore, the more you become known for your expertise, the more people will seek you out to tap into your expertise, creating more opportunities.

  1. The successful Invest in themselves.

Most successful people buy and read business and marketing books, magazines, reports, journals, newsletters, websites and industry publications, knowing that these resources will improve their understanding and skills. They join business associations and clubs, and they network with other skilled business people to learn their secrets of success and help define their own goals and objectives. Successful people attend business and marketing seminars, workshops and training courses, even if they have already mastered the subject matter of the event. They do this because they know that education is an ongoing process. There are usually ways to do things better, in less time, with less effort. In short, they never stop investing in the most powerful, tool at their immediate disposal–themselves.

  1. Successful People Build a rock-solid reputation.

A good reputation is unquestionably one of the most tangible and marketable assets. You can’t simply buy a good reputation; it’s something that you earn by honoring your promises. If you promise to have the merchandise in the customer’s hands by Wednesday, you have no excuse not to have it there. If you offer to repair something, you need to make good on your offer. Consistency in what you offer is the other key factor. If you cannot come through with the same level of service on a regular basis, people have no reason to trust you . . . and without trust, you won’t have a good reputation.

  1. Successful Get involved.

Always go out of your way to get involved in the community that supports you and your business. You can do this in many ways, such as pitching in to help local charities or the food bank, becoming involved in organizing community events, and getting involved in local politics. You can join associations and clubs that concentrate on programs and policies designed to improve the local community. It’s a fact that people like to do business with people they know, like and respect, and with people who do things to help them as members of the community.

  1. Successful people Follow-up constantly.

Constant contact, follow-up, and follow-through with customers, prospects, and business alliances should be the mantra of every home business owner, new or established. Constant and consistent follow-up enables you to turn prospects into customers, increase the value of each sale and buying frequency from existing customers, and build stronger business relationships with suppliers and your core business team. Follow-up is especially important with your existing customer base, as the real work begins after the sale. It’s easy to sell one product or service, but it takes work to retain customers and keep them coming back.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online.

HOW TO TOOT YOUR OWN HORN WITHOUT SOUNDING LIKE YOU REALLY ARE

 

You ever run into one of those people who consistently say “I am the best”, “I am the greatest”, I, I, I…..you get the point.  There is actually a way to show off what you have to offer without it sounding like, “Ta-da! Aren’t I great?” It doesn’t have to contain even a hint of bragging. Believe it or not, there are ways to let a wider audience know how good you are without ever saying so. Here are a few approaches you might try:

Create a confident, not arrogant, mindset – Arrogance is created by insecurity. Arrogant people often speak loudly about their accomplishments or possessions to get attention from other people, because they are trying to cover up feelings of being not good enough.  When you are confident, you will be secure because you know yourself and you know what you have to offer. You don’t have to feel superior to other people. You promote yourself because you know that what you have to offer can truly benefit other people. Confident people know that although not everyone will like them, they should still pursue what matters to them without being fazed by unwarranted criticism.

Speak purposefully about yourself.  Who doesn’t love to tell people about what they have done, what the experience and what they have achieved in life?  If people believe they have learned something from you rather than thinking you’re merely bragging about yourself, then you will be viewed as a leader.  Focus your conversation on pointing out your achievements with a sense of purpose. Convey ideas and guidance to others who want to do something similar. Then, you’ll have an opportunity to brag a little while teaching others the principles behind your successful approaches.

Admit your insecurities.  Who doesn’t have insecurities?  Bragging is a direct correlation between feelings of inadequacy. Even the most confident people in the world sometimes wonder if they’re going to be able to do what they need to do.  Believe it or not, showing a little vulnerability in public is actually a sign of strength.  By you sharing your feelings, you can help others who are feeling the same doubts that you’ve felt.  Laugh at yourself when you make a mistake. Don’t cover up for mistakes by making excuses. People will appreciate your ability to assess yourself honestly and with good humor

Keep the “I” Out the Conversation. During a conversation, don’t use the word “I” in every sentence.  This will make you come across as arrogant, self-centered and self-absorbed. You can’t accomplish everything on your own, and you shouldn’t take full credit for every good thing that’s happened to you. A person who can unite other people together behind a cause and acknowledge their work is much more valuable than someone who takes all of the credit for everything. Give other people kudos. Whatever you’ve done, you’ve done thanks to the help and support of others.

Avoid the sound of your own voice. Arrogant, self-centered people tend to go on and on about themselves and their exploits while their listeners are looking for an escape route.  When talking focus on body language cues like glazed eyes, glancing at the watch or picking at fluff on clothing. These cues can show you that you’re getting tiresome and you need to stop bragging. Stop talking about yourself and ask the other person about himself or herself.  Listen and give feedback that reveals that you understand what the listener has said. If you ramble on about yourself, then people are going to run away from you the next time they see you coming down the hall because they’ll think you’re arrogant and annoying

Don’t criticize other people to feel good about yourself. Arrogant people try to bring everyone else down, but generous people build people up. Don’t criticize others in the same breath you are flaunting your achievements. Do compliment them on anything you actually like or appreciate about them. Frame your opinions of others in a positive way when you talk about them. If you can’t say something genuinely positive, just be neutral.

Give sincere compliments to others. Compliment people often for the things you genuinely admire about them. Never give a compliment that is phony. When a person compliments you, don’t launch into a discussion of how great you are. Be humble, accept the compliment.  You don’t always have to return a compliment if you don’t have anything sincere to say.

Let your actions do the talking. The way that you conduct yourself, if you’re honorable, will win you the respect of many people. You won’t have to brag at all because people will admire you just for how you live your life. If you want to fill a room with awe when you walk in, you’ll need to do something to deserve it.

Pick just one or several of these approaches to pursue and make a plan to showcase how good you really are without having to sound so arrogant.

Jacqueline Morgan is an advocate for business success. As a business leader, I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online.

IS CONTENT REALLY KING?

Content is King

Your basic website is primarily comprised of graphics and content. All having a website that is aesthetically pleasing to the eye is a great thing, it is even more important to have a website with robust content. Like the cliché goes “Website Content is King”. Believe me, it really is. Writing content can be a very difficult task because you most often are going to be writing the content yourself. Who knows your business better than you do? Here are a few insights as to why content really can make a difference.

BE SEARCHABLE

Bottom line search engine results are totally content driven. If you have the best most amazing pictures on your website this won’t convince Google that you’re the best unless you say it with words. Search engines are content driven and when they crawl your page, they are reading your text – looking for quality, looking for links to other relevant articles. Search engines are hungry for information that is relevant. This is why keywords are extremely important. Having content, lots of it, and making sure it’s packed with relevance. Search engines look for keywords, key phrases, titles and descriptions to rankings in search results.  Content writing takes these factors into consideration. Information is key to getting you the organic rank you want and driving traffic to your website.

MAKE A LOT OF SENSE

Write your content so that your prospects/clients/visitors will find it helpful and useful. If you are writing an “About Page” – do just that, write ABOUT your business. Tell a story about the history of how and why you got started.  Include images to break up large blocks of text. Remember that your REAL target is a human being, not a search engine.  So provide information that is both helpful and relevant will keep visitors from leaving your site. Be a real person, write like a real person and write for people. The worse thing you can do is saturate your site with words that no can fully understand.

KNOW WHAT YOUR AUDIENCE WANTS 

Before you write one piece of content know exactly what your target audience wants. Provide enough explanation of your products and services to generate interest and compel your audience to take action. If you have a cleaning business then you should have your business hours, what areas you clean or do not clean, whether you or insured or not, what supplied are supplied – these all make sense for a cleaning business. It does not make sense to have a staff directory and bios about every employee – that would make more sense for a financial institution or school.  The point is to really consider what content is necessary. What does your audience care about? Write about those things.

VISUALS DO HELP

Putting your word descriptions of your pictures would get rankings on the search engines, rather than the pictures themselves. Skillful content writing adds value to the visuals on your site. For example, a walkthrough of your factory would be more effective with captions that describe the processes being shown.

KEEP CONTENT FRESH

Make sure that you show your audience that your business is growing and share interesting content so you can position your business as subject matter experts who are in the know. Outdated news on the main page of your site shows that you’re not prioritizing your content.

OTHER CONTENT IS GOOD

Content does not always have to be words.   Content can also be things like a video blog which you can post on your website.   It can be a podcast that your clients, customers or clients can download. Lastly, you can include a white paper for your prospects to download.  When search engines see multiple links to sources it is created more organic reach which, search engines that your content clearly has created value and it is very relevant.

WHEN ALL ELSE FAILS, HIRE SOMEONE

Not every marketer is a good writer and not every marketing department is adequately staffed to churn out important content on a frequent basis. Writing copy that precisely conveys your message is easier when a professional writer is involved. Hire a web copywriter who understands your goals and can develop and post scads of valuable content while you spend time on other marketing pursuits.

Jacqueline Morgan is an advocate for business success. As a business leader, I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online

ARE YOU SABOTAGING YOUR SOCIAL MEDIA PRESENCE

sabotage

Social media may be the only form of free advertisement to ever exist. It’s an excellent platform for business owners to advertise freely. But sometimes, despite every good intention, we make missteps that end up sabotaging our social media presence. Here are some pitfalls to avoid that could sabotage your social media presence.

You Are Flying By The Seat of Your Pants

Since everyone is jumping on the social media bandwagon you decided to jump in headfirst and jump on the bandwagon. If you are really lucky you might have some success.   Success does not happen overnight, so if you want much greater odds to take time, in the beginning, to plot a course for your social media efforts.

You Don’t Know Who Your Market Is 

Big marketing fact: a 25-year-old and 40-year-old will have vastly different interests and needs.   You have to decide which one you want to target. You can target one over the other or you can target both, but beware aware that your marketing efforts will be different for both. If you don’t already have a handle on your target customer then you need do some homework. There are tools out there that can help you and you need to find out what they are. Great marketing efforts take a little time.

You Are Biting Off More Than You Can Chew

With social media, this self-sabotaging habit usually translates to registering a large number of social network profiles, posting to them for a while, getting overwhelmed and then abandoning most – if not all – of them within a short while. Before throwing yourself on any and everything look at which network would help you best achieve your business goals.   If you can’t figure out why you need to to be on a particular social media network, you may not need to be there.

You Are Not Responding to Your Audience

When you create a post is the same thing as starting a conversation. If your followers reply to your post and you don’t reciprocate with a reply, you are essentially ignoring them. Even though you might think, the goal is to post as much and as often as you can— if you’re not listening to your followers— you’re not fostering a positive relationship and maintaining a positive web presence.

You Are Not Know About Social Media 

If you don’t publicize your social media presence then you are basically hiding it. Promote your social networking profiles by simply adding social links on your website. You can also add your social links to emails and business cards. 

You Are Posting Just to Be Posting

If you are just posting just to be posting, you are not showing your followers that you are providing them with valuable information. There is such a thing as a “slow news day,” so instead of posting something that isn’t of quality, just abstain from social media activity that day to preserve your online presence. 

You Have Too Many Wrong Connections

Having a large number of followers doe not necessarily mean that you will reach your target audience. If you’re sending out announcements and not getting responses, this proves that point. You can help ensure that your connections are solid by using Twitter directories, such as Twellow, that search for members based on their profile description so you can boost your Twitter following with targeted followers.  You can also join groups on Facebook and LinkedIn and connect with other members who have similar interest.

You Are Sending The Wrong Message

If you’re linking your Twitter, Facebook or LinkedIn profile with your business or blog on a specific subject, make sure your updates stick to the topic lines of your website. People who are going from one to the other will likely be doing so to learn more about you in relation to the theme of those sites. Don’t post random updates that contain foul language or trivial things like what you ate for lunch. 

You Are Following The Wrong Rules

When it comes to social media rules, one size does not fit all. Some rules may not apply to followers in your niche or industry. The best way to determine what works is to follow those who are successfully utilizing social media specializing in the same subject area as you and analyze what they do.

You Are Creating Fake Social Media Profiles For Linking

If you’re thinking about just creating a social media profile so you can get a backlink to your site and don’t plan on doing anything with the profile, abort the mission. Don’t assume that once you have more than 100 social media accounts, they will automatically start benefiting you. You have to actually use them in order to see results.

 

Jacqueline Morgan is an advocate for business success. As a business leader, I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online.